With the London Marathon inching closer, New Balance has teamed up with fitness app Strava to give London-based runners some extra motivation during their training.

Together, New Balance and Strava have opened a pub called “The Runaway,” from which runners can buy beer and other refreshments by cashing in running miles they’ve gathered on a “Runaway Card” while completing certain running-centric challenges.

Four different challenges are available to users in-app from February to April. The current challenge, available in-app until March 3, is to run 40 miles in 2 weeks.

Challenges that have been completed to 50 percent will get you and a friend two beers each, while three beers are on offer for those who complete challenges in full.

The pub will also offer workout sessions and display some of New Balance’s latest running gear.

Check here for more information.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

What To Read Next

  • Image on Highsnobiety

    Zooming in on Louis Vuitton's First Runway Show Without Virgil

    Style
  • Image on Highsnobiety

    Debunking Fragrance in Skincare Myths With Dr. Z

  • Image on Highsnobiety

    Unpacking The Ordinary's “Skinification of Hair”

  • Image on Highsnobiety

    Therabody's TheraFace Is a Mini Massage Gun for Better Skin

    Culture
  • Image on Highsnobiety

    Bored Ape NFTs Have Entered the Beauty Chat

  • Image on Highsnobiety

    Bobbi Brown & Jones Road Made an Expletive-Inducing Foundation

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.