nike adapt bb air mag release date price nike air mag

Brand: Nike

Model: Adapt BB

Key Features: A Flyknit shroud covers the upper and auto-lacing system for breathability and flexibility. A padded tongue and flexible collar make the shoe easy to slip on, while the external heel counter keeps you locked in. The midsole is made using Nike's Cushlon foam. An oversized Swoosh and two light-up buttons on the lateral side of the midsole complete the look.

Release Date: 10 a.m. EST August 14

Price: $350

Buy: Nike

Editor’s Notes: Nike's Adapt BB goes Back to the Future with a very familiar colorway, pulling from Marty McFly’s Nike Mag with a wolf grey upper, translucent blue outsole, and white detailing.

This isn’t the first time Nike has added one of its most grail-worthy colorways to a different silhouette. In 2015, the Beaverton camp dropped the “Marty McFly” Hyperdunk, which became one of the model's most coveted colorways, commanding a hefty resale price.

The Mag, of course, first featured in 1989’s Back to the Future Part II and introduced the concept of self-lacing sneakers. In recent years, Nike finally realized that technology (in a way), putting it on HyperAdapt, Air Mag, and the Adapt BB.

As well as self-lacing E.A.R.L. (Electro Adaptive Reactive Lacing) technology, the Adapt BB features a low-top, slip-on design. The "Air Mag" version will be the third colorway to drop, with more believed to be on their way.

To see the kicks in action, check the video below.

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