Highsnobiety

Nike has just dropped two new colorways of its much-hyped Air Max 720 sneaker via a newly launched online store accessible to NikePlus members only.

NikePlus is the sportswear giant’s free membership program that gives users access to select drops, events, athlete features, and training programs. Now, it is launching an exclusive online store where members will be able to get their hands on highly anticipated products several days before the rest. For the retail platform’s launch, Nike has released the Aix Max 720 in two vibrant colorways – “Sunrise” for men and “Sunset” for women.

The futuristic runner, which dropped in its first colorways on February 1 following months of speculation and teasers, is the Swoosh’s biggest Air innovation so far. Its Air unit is the tallest in the Swoosh’s history coming in at 38 millimeters – 6 millimeters higher than that of its predecessor, the 270 – and has the most spring of any Air Max sole. Additionally, the units 360-degree form is visible both horizontally and vertically, adding the “720” to the silhouette’s name, and is made with 75% recycled manufacturing waste. Colorways and names play off natural phenomena such as lava flows, the Northern lights, the Milky Way, and, for the latest drop, sunrises and sunsets.

The Nike Air Max 720 “Sunrise” and “Sunset” colorways release today for NikePlus members with a wider release of both colorways set for February 28. Alongside the kicks, membership holders will also be treated to early access to an Air Max Jumpsuit, which drops February 25.

Sign up for your NikePlus membership here or through any of Nike’s apps.

Words by Lucy Thorpe
Branded Content Editor
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