Nike has been heavy on the hyped release front this year, with sneakers such as the React Element 87, COMME des GARÇONS Air Max 180 and Sean Wotherspoon Air Max 1/97 collaborations, not forgetting the heat from the ongoing OFF-WHITE partnership. But while each of these models sold out with the quickness and saw a marked-up pricepoint exclusively on the resale shopfront, many of the brand’s fire general releases have fallen under the radar.
Not only are these sneakers significantly more affordable than their raffled counterparts, they also have a longer shelf-life in your rotation before becoming yesterday’s hype shoe. So, we’re here to remind you about some of the best Nike general releases of recent times. They may not come with the added hype kudos that OFF-WHITE and COMME des GARÇONS afford, but they’re all held in high regard at Highsnobiety HQ, and we can vouch for their head-turning abilities.
Below, you’ll find stand out colorful releases such as the Air Max 93 in a “kinetic green” and “crimson bliss” colorway, the animal-print overlayed Air Safari SE, and a multicolored Vortak, as well as low-key options like the ACG Air Revederchi and Air Jordan 1 Retro High Premium. Ranging in price from as low as $85 to $225, these sneakers are all as worthy of a place in your sneaker rotation as any zip-tied Air Presto.
Ready to separate yourself from the hype brigade? Appreciate the rest of Nike’s recent output below, and let us know your favorite general releases of 2018 in the comments.
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- Curated by: Nigel Minani