In 2018, Nike went in on the hyped release front, with sneakers such as the React Element 87, COMME des GARÇONS Air Max 180 and Sean Wotherspoon Air Max 1/97 collaborations, not forgetting unprecedented heat from the ongoing OFF-WHITE and A-COLD-WALL* partnerships. But while each of these models sold out with the quickness and saw a marked-up pricepoint exclusively on the resale shopfront, many of the brand’s fire general releases go under the radar.

Not only are these sneakers significantly more affordable than their raffled counterparts, but they also have a longer shelf-life in your rotation before becoming yesterday’s hype shoe. So, we’re here to remind you about some of the best Nike general releases of recent times. They may not come with the added hype kudos that OFF-WHITE and COMME des GARÇONS afford, but they’re all held in high regard at Highsnobiety HQ, and we can vouch for their head-turning abilities.

Below, you’ll find standout vibrant releases such as the Air Max 97 Premium in a “blue hero” colorway and the camouflage-printed “Arctic Rush” Air Force 1, as well as more low-key yet steezy options like the ’90s-inspired Zoom 2K and the elevated Air Terra Humara ’18. Ranging in price from just $85 to $195, these sneakers are all as worthy of a place in your sneaker rotation as any coveted sneaker collab.

Ready to separate yourself from the hype brigade? Appreciate the rest of Nike’s recent output below.

US releases

Air Terra Humara '18



Zoom 2K



Air Tailwind



Dunk Low Pro

Nike SB


ACG Okwahn 2



SF Air Force 1 Mid Premium



EU releases

Air Force 1



Air Jordan Legacy 312



Air Max 97 Premium



Air Max 1



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Shopping Writer
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