Nike CEO Mark Parker says the brand wants to create even more affordable sneakers in 2019, Business Insider reports.
Speaking during an earnings call on Thursday, Parker revealed the Beaverton brand will focus further on “moderately priced” footwear over the next 12 months, although did not confirm what the price points would be.
“As we broaden platforms across categories, we’re also broadening them across price points to bring them to more people,” Parker said during the call. “We see greater opportunities for moderately priced footwear from Nike right now.”
Parker confirmed that Nike would sell cheaper versions of flagship kicks like the React and Air Max as well as introducing completely new shoes to the market. In 2018, Nike followed up models like the React Element 87 with the React Element 55. The former came priced at around $160, while the non-translucent latter came in at $130.
Parker said Nike would improve the storytelling around the new cheaper models, and that they will mostly be targeted to North America.
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