Virgil Abloh’s OFF–WHITE is on to its next collaboration, this time with Ben Gorham's fragrance brand Byredo. In a picture posted to Sarah Andelman's Instagram account, the colette founder showcased the OFF–WHITE x Byredo eau de parfum, which has been dubbed “Elevator Music.”
The co-branded fragrance previously made an appearance on Virgil Abloh’s Instagram story in the run-up to OFF–WHITE’s FW18 runway show in Paris last week.
In addition to the parfum, the two brands have also worked on a hand cream, as well as what appears to be a deodorant.
No further information has been announced, although that is likely to change as the collaboration has now officially been announced.
As always, stay tuned for updates.
In other news, Apple and Emilia Clarke have introduced four new Animoji.