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Virgil Abloh, the creative polymath behind OFF-WHITE, gave a lecture at New York’s Columbia University earlier this week and the rather conceptual “lecture” is now streamable in its entirety below. The event titled “Everything in Quotes,” was presented by the college’s architecture program, GSAPP.

In the talk, Virgil manages to cover everything from the Yeezus cover artwork he designed for Mr. West to his use of humor and irony in OFF-WHITE, and his recently-unveiled Nike collab. At the two-hour mark, he also calls out former Complex writer (and current Highsnobiety Editor-at-Large) Jian DeLeon for trying to “deflate his vision” back when he was charging 700% markups on Ralph Lauren flannel shirts in his Pyrex Vision days.

He even manages to play Migos, on full-blast at one of America’s most esteemed Ivy League universities.

Watch it all unfold above, and make sure you watch OFF-WHITE’s SS17 documentary while you’re at it.

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