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Brand: OFF-WHITE Menswear

Season: Pre-Fall 2018 “House Hunting”

Key Looks: Abloh introduces a new italicized font, with graphic “OFF” typography being used across hoodies, scarves, and more. The lookbook also showcases a range of woven fabrics and more flannels, while the all-denim looks (slides #05 & #06) and the tactical top (slide #09) are definite highlights of the editorial.

Editor’s Notes: Amidst peak hype around Virgil Abloh’s “The Ten” collection of Nike sneakers, Abloh’s brand OFF-WHITE now unveils its Pre-Fall 2018 Menswear lookbook.

The collection is slated to hit stores in April 2018

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