Highsnobiety
Double Tap to Zoom

We all know O.T. Genasis - the rapper behind viral hit "CoCo" was inescapable circa 2014, when his ode to his powder of choice soundtracked every pregame and afterparty there was. In a new interview with The FADER, he details the initial furor that surrounded his debut, in addition to receiving one hell of a boost this year after Beyoncé featured his track "Everybody Mad" in her landmark Coachella set.

"I really think it’s because nobody had ever seen anything like that and nobody had ever heard anything like that," Genasis says of his breakthrough single. "I’m not trying to boast but we had never heard anything like that. And then the video was just on some other shit, you know what I mean? Nobody was doing that in their videos, or was that blunt with it."

Speaking on his unexpected Beyoncé cosign, he says that "You gotta think about it like this: it’s Beyoncé, bro. This is Beyoncé. For Beyoncé to be paying attention to my music, it just means everything. It means I have to be doing something right. I was shocked when that happened..."

In addition, Genasis confirms that his debut album "is ready," after years of steady singles. Stay tuned for a release date!

Be sure to read O.T. Genasis' full conversation over on The FADER.

If you haven't already, check out our review of Beyoncé & JAY-Z's 'EVERYTHING IS LOVE.'

We Recommend
  • How LA’s Music Scene Is Shaping Pop
  • MAPC Jacobs Isn’t a Typo. It's a Long Time Coming (EXCLUSIVE)
  • Everyone’s Favorite Skater Is Kader
  • Barbour Brings Back a Long-Lost Silhouette—With A Makeover
  • Glenn Martens' Margiela Debut Gets Back to (Un)Basics
What To Read Next
  • Nike's Milky "Bode" Sneaker Is Truly a Clean Classic
  • The ‘47 CLEAN UP is the “Father of All Dad Hats”
  • adidas' Flawlessly Glossed-Up Samba Is Slicker Than Anything That Came Before
  • Nature Not as Scenery But as Artistic Collaborator (EXCLUSIVE)
  • A Trail-Ready Nike Dad Shoe So Good, It's Worthy of Kendrick Lamar
  • When Quiet Luxury Comes for Nike's Most Elegant Retro Runner