Highsnobiety
Double Tap to Zoom

We all know O.T. Genasis - the rapper behind viral hit "CoCo" was inescapable circa 2014, when his ode to his powder of choice soundtracked every pregame and afterparty there was. In a new interview with The FADER, he details the initial furor that surrounded his debut, in addition to receiving one hell of a boost this year after Beyoncé featured his track "Everybody Mad" in her landmark Coachella set.

"I really think it’s because nobody had ever seen anything like that and nobody had ever heard anything like that," Genasis says of his breakthrough single. "I’m not trying to boast but we had never heard anything like that. And then the video was just on some other shit, you know what I mean? Nobody was doing that in their videos, or was that blunt with it."

Speaking on his unexpected Beyoncé cosign, he says that "You gotta think about it like this: it’s Beyoncé, bro. This is Beyoncé. For Beyoncé to be paying attention to my music, it just means everything. It means I have to be doing something right. I was shocked when that happened..."

In addition, Genasis confirms that his debut album "is ready," after years of steady singles. Stay tuned for a release date!

Be sure to read O.T. Genasis' full conversation over on The FADER.

If you haven't already, check out our review of Beyoncé & JAY-Z's 'EVERYTHING IS LOVE.'

We Recommend
  • An Indie Indigo Artisan's Big Break
  • A Low-Key Eyewear Artisan's High-Key Met Gala Debut
  • When the Celebrity Collaboration Is All Celebrity, No Collaboration
  • Nike's "Donkey Kong"-Themed Air Maxes Are Pure Swoosh Genius
  • Big Black Boots? The Designers Reenergizing Dr. Martens Have Other Plans (EXCLUSIVE)
What To Read Next
  • Has Louis Vuitton Remixed Vans' Classic Skate Shoes?
  • The Freshest Clothes Are Also the Grimiest
  • Hender Scheme & Vibram Rethink How Sneakers Are Made
  • CDG Took Salomon's Ballet Sneakers From Sleek to Thicc
  • A Stüssy Shirt for Your Bed
  • A Flattened adidas Sneaker Masterpiece Reborn as a Textural Treat