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Brand: PUMA

Model: LQD CELL Optic

Key Features: As its name suggests, the sneaker features PUMA’s LQD CELL technology, which amounts to a midsole made up of soft, hexagonal cells that collectively provide stability and comfort. A sheer upper features an eye-catching array of colors and PUMA’s formstrip on both sides of the shoe.

Release Date: July 18

Price: $110

Buy: PUMA and select retailers worldwide

Editor’s Notes: PUMA has unveiled the LQD CELL Optic, its latest unisex shoe that combines a slender, translucent upper with a slightly bulkier midsole featuring the brand’s LQD CELL cushioning tech. PUMA is marketing the shoe to transcend boundaries: stylish enough to wear on the streets and sporty enough to be worn as a gym shoe.

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Footwear Staff Writer

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