Brand: Reebok

Model: Instapump Fury OG “Purple”

Key Features: The upper boasts a round-toe design and cut-out side panels, while Reebok’s proprietary Pump technology provides a cushioned ride. Black and white overlays contrast the dark purple base on the upper, while Reebok branding is seen throughout.

Release Date: Available now (EU), August 2 (Japan)

Price: $180 / £130

Buy: Reebok Japan and select retailers such as UNDEFEATED and atmos

Editor’s Notes: Reebok continues to bring back OG colorways in celebration of the Instapump Fury's 25th anniversary. This time, it’s the purple colorway that gets a re-release, following the original red/yellow/black pair that dropped in April. The colorway is already available in Europe and is set to drop on August 2 in Japan.

Following its debut in 1994, the Steven Smith-designed Instapump Fury became an icon among sneakerheads. The first version actually dropped in March 1994, but due to the citron rubber outsoles degrading after light use, an improved version with a more durable carbon-infused black rubber outsole followed in September 1994.

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