All eyes are on Paris as Fashion Week takes over the French capital. Head to our Paris Fashion Week Fall/Winter 2019 hub to find all the latest news from the industry’s best houses, brands, and designers.
Demna Gvasalia delivered a Darknet-inspired presentation at Paris Fashion Week that included new accessories and footwear from Reebok. While the tone of the show was tinged with dystopian projections from the post-internet present, Reebok’s offering took a more nostalgic outlook.
The footwear collection paid homage to Reebok’s heritage PREMIER RUNNING premise, a hyper-focused and award winning performance running line that reigned from 2003-2011.
The resulting silhouette taking obvious aesthetic cues from the bygone days of Reebok, albeit with a striking update. The sneakers utilize Reebok’s original technological features, including a two-density midsole, TPU Shank and the Kinetic Fit System.
The somewhat sentimental reimagining of the Reebok silhouette is uncannily complementary of Gvasalia’s notion that “the geeks have become the new punks by inventing the smartphone, something that changed the whole world.”
The Reebok collection colorfully bridges the gap between punk and hacker, past and future. Expect the collaboration to release during the FW19 season.