Robert Pattinson Channels Bruce Wayne in Dior’s Latest Campaign
Somewhere in the world, an R-Patz fan — It's me, I'm the fan — is having a great start to their Monday as Dior just dropped a new campaign featuring — you guessed it — Robert Pattinson.
Dior tapped Pattinson for Dior Men's Spring 2023 campaign, where the actor taps into his character Bruce Wayne from the latest Batman film.
In the pic above, Pattinson wears the house's longline coat, a logo couture hoodie, some sleek slacks, and branded boots, resembling Wayne if his wardrobe got a makeover by Kim Jones.
Of course, the actor sports some other looks akin to his IRL normcore tastes, including a grey number which undoubtedly looks like something Edward Cullen would don in 2022.
With messy hair and his famed blank stare, Pattinson has another campaign for the vault with Dior and another screen saver for us Patt Though, it's not as steamy as his viral passionate kiss with Camille Rowe.
Dior knows what it's doing when it rings Pattinson for a new ad. I mean, the two kicked things off with Pattinson's first Dior promo arriving in 2012 — a time when Pattinson still had teen girls plastering his posters on their walls, even after the Twilight saga ended.
Earlier this year, Dior Homme's fragrance commercial saw Pattinson deliver dance numbers adjacent to Scarlett Johansson's viral Marriage Story scene all the while confirming he's truly "your man."
Dior and Pattinson continue their relationship with the latest visuals, successfully Pattinson-baiting stans again as the actor channels luxury Batman energy (minus the twisted noir aesthetic, of course).
Interestingly, Pattinson attended the Cactus Jack x Dior show, confirming that Dior will always find its way to Batman, (former Dark Knights included).
As of right now, Dior is currently the only luxury house that Pattinson endorses. Sure, there's been past run-ins with brands like Jil Sander and Burberry, but Mr. Pattinson's campaign time is strictly reserved for Dior.
It's no wonder his Dior campaigns bring so much attention when they drop. Well, in addition to the fact he was a hot teen vamp and the current face behind the internet's favorite moments.
