Brand owner, Jack Carlson is bringing preppy back with his NYC-based menswear brand Rowing Blazers. The made-in-New York brand inspired by rowing sportswear is on the rise, especially after opening its must-see downtown pop up shop. Sitting in the popular nexus of Soho, Nolita, and Little Italy, the store transports you from the concrete jungle of the city to an Oxford boat house filled with blazers, rugbies, polos, dad hats, and an Eric Emanuel activation.

There's so much variety with brands aesthetic and products. "Everybody today, to some extent, is a a culture omnivore" says Jack. Consumer's style pallet is expanding, and Rowing Blazers is aiming to satisfy all taste buds.

To get a better understanding of how one of our favorite brands came about, we sit down with Carlson to dive deeper into how he was able to merge the downtown scene with the uptown scene, the origins of the brand, the original rugby shirt, and more.

Take a tour of the pop-up store as well in the full interview above.

In other style news, Chanel debuts first-ever men’s makeup line.