Daniel Luna
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Daniel Luna
Daniel Luna
Daniel Luna
Daniel Luna
Daniel Luna
Daniel Luna
Daniel Luna
Daniel Luna
Daniel Luna
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Daniel Luna
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Daniel Luna
Daniel Luna
Daniel Luna
Daniel Luna
Daniel Luna
Daniel Luna
Daniel Luna

Location: Seoul

Month: April 2018

Key Looks: Every look has something to offer but our favorites include the contrasting textures in slide 1, the monochromatic color coordination in slides 6 and 10, and the workwear steez in slides 12 and 13.

Editor’s Notes: Shot by Daniel Luna, here’s a look at how Seoul’s most stylish is dressing during April. Going forward, we’ll be providing a recap of what the Korean capital’s best dressed is wearing on a monthly basis.

Over the past few years, Seoul has emerged as one of the world’s most fashion-forward cities and the 20 outfits above detail why. Everything from minimalist color-blocking (slide 18) to head-turning patterned looks (slide 14) can be spotted on the streets of the overflowing metropolis, inspiring even the most seasoned sartorialists.

For a refresher on Seoul’s streetwear style — and its booming fake goods market — check out the first part of our documentary feature Counterfeit Culture below.

Director of Content Strategy

Brock Cardiner is Highsnobiety's Director of Content Strategy. He oversees Highsnobiety's editorial approach across platforms & mediums. Brock splits his time between Berlin, Los Angeles and New York.

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