As many continue to mourn the loss of Kobe Bryant, his daughter Gigi, and all those who died in the horrific helicopter crash in California, StockX has vowed to donate all proceeds from this week's sales of Kobe-related products to the Kobe and Vanessa Bryant Family Foundation.
"Like many around the world, the StockX family is still reeling from the tragic loss of Kobe Bryant," the company said in a statement. "He was a singular talent and cultural force, and his impact on so many of our lives has been immeasurable."
As Bryant was such an iconic figure, sales of his merchandise have skyrocketed since his passing. Reports have suggested that Nike has even sold out of Kobe-related products.
StockX's current promotion includes Kobe Bryant sneakers, trading cards, and merch.
"By making this donation to Kobe and Vanessa Bryant Family Foundation, we hope to honor Kobe’s memory and keep his light alive," the company said in closing.
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