Supreme's FW20 accessories were more eclectic than usual this year with a Pat McGrath lipstick, Leica binoculars, and a fishbowl uniting to confirm that the brand is back on its BS, but in a way we kinda love.
Now, dentists everywhere will be pleased to know that a Supreme x Colgate cavity protection toothpaste is part of that wave, and it's expected to drop this Thursday.
Are Supreme truly concerned about the dental hygiene of their customers or is this one just taking it too far? Either way, according to a report in 2015, Colgate is the only brand in the world to be purchased by more than half of all households, making this one of the biggest and most mainstream Supreme collaborations to date.
You can try your luck this Thursday, October 8, on Supreme.