Highsnobiety
Double Tap to Zoom

The Weeknd has just released the latest video in support of his fourth studio album, After Hours. The anime-style clip for "Snowchild" was directed by D'ART Shtajio, Japan's first Black-owned animation studio.

As The Weeknd reflects on his career throughout "Snowchild," we then see the singer-songwriter transform into his many personas in the video. He begins by referencing his early days of Trilogy in Toronto, before making his way to Hollywood for the Starboy era and finally donning the signature red suit from After Hours.

Prior to the release of his "Snowchild" video, The Weeknd shared After Hours visuals for “Blinding Lights,” "Heartless,” "In Your Eyes," and “Until I Bleed Out.”

The aesthetic arrives as the Toronto-born entertainer is slated to appear on the season 10 finale of Robot Chicken this Sunday, July 26. Press play below to watch the "Snowchild" animation.

Your Highsnobiety privacy settings have blocked this YouTube video.
We Recommend
  • Nike's Re-Released AJ14 Goes Full Throttle
    • Sneakers
    • sponsored
  • adidas' Lacy Samba Goes Full Ballerina
    • Sneakers
  • The Best Video Games Are Fashion
    • Culture
  • New Balance's Chunkiest-Ever Running Shoe Goes Full HOKA
    • Sneakers
  • Ungatekeeping the 10 Best Hip-Hop Documentaries You Can Watch for Free on YouTube
    • Culture
What To Read Next
  • Jil Sander, Lemaire, EG: UNIQLO's Best Collabs Are (Briefly) Back
    • Style
  • The Year We Loved to Hate Beauty
    • Beauty
  • Things to Get Your Family's or Friend Group's Perennial Homebody
    • Lifestyle
  • Oakley’s Strapped-Up Outdoor Sneaker Ain’t Like The Rest
    • Sneakers
  • Stüssy, Bottega Veneta, Nike, Rick Owens… Dover Street Market Unleashes 80+ Collabs
    • Style
  • Nike's Tiffany-Flavored Air Max Looks Like Luxury
    • Sneakers