HBO strikes again. This time the next upcoming series is already a fan favorite and production hasn't even begun. This is because it comes courtesy of The Weeknd and Euphoria creator Sam Levinson.

The Weeknd is going all out for his new gig. The pop star will produce, co-write, and star in the drama series. With Levinson joining him as co-creator and executive producer. The Euphoria creator co-created the series with the singer and Reza Fahim, a former nightlife entrepreneur-turned-writer who is also The Weeknd’s producing partner.

Fittingly, the story is an amalgamation of this creative fold. Titled The Idol, the series will follow a female pop singer who starts a romance with “an enigmatic L.A. club owner who is the leader of a secret cult.”

While this is certainly his most major venture into film, it's not the first time The Weeknd has dabbled in acting. He previously appeared in 2019’s Uncut Gems, starring Adam Sandler, and also voiced characters on episodes of American Dad and Robot Chicken – two of his favorite animated TV series.

Then, last year, he spoke to Rolling Stone about his interest in writing for film, and first revealed that he had a secret screenplay in the works. “This is my first time even opening up to anything, because I had to spend the last decade invested in this project, the Weeknd,” he said. “It really does consume me, so I’ve learned to step away from it a little bit, to miss it a little bit.” He added, “I just want to be a filmmaker. I want to make great cinema.”

There's no word yet on when the series is expected to release, but as it's only in the development stage, we likely have quite a wait ahead of us.