Highsnobiety
thisisneverthat

South Korean streetwear brand thisisneverthat should be at the forefront of your mind. Not only did it recently roll out one of the hottest New Balance collaborations of the year so far, but the launch of its Fall/Winter 2022 collection makes it clear this is a brand worthy of attention.

Launching in 2010, thisisneverthat has built quite the reputation during its 12 years on the scene, quickly making its way onto K-Pop's biggest stars, building an underground cult following, and emerging as a key player within the streetwear space.

Your Highsnobiety privacy settings have blocked this Instagram post.

Despite over a decade in the game, it's still managed to maintain some of its IYKYK mystique, only further playing into the hands of desirability.

Last month the brand made waves as two New Balance 1906R samples appeared online. Quickly following this, official collaborative pairs (as well as a concise apparel collection) were thrust into the spotlight, quickly becoming some of the most desired NB sneakers of the quarter – perhaps even of the year.

Although thisisneverthat certainly excels within collaborative spaces, it isn't resigned to them. The arrival of Fall/Winter 2022 is a not-so-gentle nudge, a reminder of the design principles that set the levels to which it has continued to rise over the years.

Your Highsnobiety privacy settings have blocked this Instagram post.

FW22's selection slots in nicely alongside streetwear staples such as Gramicci, HUF, Supreme, or Palace, with beautifully weighted hooded sweatshirts with graphics and embroidered logos, anoraks, track jackets, and a range of t-shirts, alongside slick knitwear and accessories.

With an arsenal worthy of a browse, and praise, it's best that you head over to thisisneverthat's international site to digest the offering for yourself.

We Recommend
  • Even Moschino Has Gone Quiet Luxury
    • Style
  • The New Balance 1906 is Thriving
    • Sneakers
  • Pretty in Pink: The Best of Pink Sneakers
    • Sneakers
  • This Post Carries Precious Cargo (Pants)
    • Style
  • thisisneverthat's New Balance 550 Shoes Are Washed-Out & Wonderful
    • Sneakers
What To Read Next
  • A Love Letter to Ferrari's IYKYK Super Car
    • Culture
  • Forget Rap Beef — Who Wears the Style Crown, Drake or Kendrick Lamar?
    • Style
  • Moshpit and Crowdsurf in Style: A Festival Fit's Essentials
    • Style
    • sponsored
  • Tough as Shell: the Making of an Outerwear Icon
    • Style
    • sponsored
  • Supreme’s Stellar Margiela Collab Isn’t What It Seems
    • Style
  • Celebrity Sneaker Moments That Are Shaping Our Footwear Rotation
    • Sneakers
    • sponsored
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.