Double Tap to Zoom
UNIQLO
1 / 3

If somebody told us this time last year that come 2020, the reusable face mask would be the accessory of the moment, with every top label scrambling to release a characteristic version, we’d have laughed in their face. But they’d have been right. Off-White™, Under Armour, adidas, Reebok, and pretty much every other label in the world has dropped face masks that tick form and function boxes. While UNIQLO is the latest in a long line, the AIRism face mask was released in Japan on June 19 to lengthy, ticketed queues outside stores as well as so much online traffic that the UNIQLO website crashed.

UNIQLO makes use of its AIRism technology to make the face mask one of a kind. A unique triple-layer structure offers performance enhancement, as well as being extremely comfortable and washable. One layer wicks away moisture, accompanied by a washable filtration layer, all topped off by a mesh outer layer that blocks 90 percent of UV rays. A pack of three of the AIRism face masks is available for $14.90 in three understated colorways — black, white, and gray — and comes in three sizes. If Japan’s reception of the UNIQLO face mask is anything to go by, you’ll need to act quickly.

Shop more of our favorite face masks here.

Our designated Selects section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

We Recommend
  • Jonathan Anderson Just Brought His Dior Aesthetic to UNIQLO
  • 17 Years After Jil Sander's UNIQLO Collab Predicted the Future, It's Back
  • Christophe Lemaire Democratizes the Outerwear of the Future
  • An Indie Indigo Artisan's Big Break
What To Read Next
  • The Delicious Denim-ification of adidas' Italian Sneaker
  • New Balance's Stylish “Miu Miu” Sneaker Goes Moo
  • Nike's Flyest Soccer Sneaker Wears a Dapper Dark Denim Suit
  • Warning: Nike’s Clean Basketball Sneaker Is Very Minty, Very Fresh
  • Nike’s Thickest Running Shoe Is a Creamy Extra-Large Matcha Latte
  • Nike’s LD-1000 Sneaker Looks Delicious Naked