“Her little black dress kind of won us over. It can be a new classic." Those were the words of Virgil Abloh after Nensi Dojaka was announced as the winner of 2021 LVMH Prize for young designers earlier this year. If new figures from Vestiaire Collective are to be believed, then there are plenty of shoppers out there who feel the same.

Following Dojaka's win and London fashion week debut, searches for her garms on the resale platform increased by 45 percent. Wilder still, they have now increased by 105 percent. The newcomer was hailed as one of the strongest victors in the award's seven-year history, with Marc Jacobs remarking how, for the first time ever, the panel unanimously decided on the winner.

Your Highsnobiety privacy settings have blocked this Instagram post.

Another interesting — and wholly unsurprising — tidbit from Vestiaire's latest dump is that Balenciaga is in white-hot demand. Searches for "Balenciaga-Men" also rose 100 percent in response to Kanye’s DONDA project and Kim Kardashian’s Met Gala look. The site said expects those figures to rise further with the release of the luxury Fortnite capsule.

That Vestiaire cites a fashion contest, album "release," and a celebrity party as the main driving forces behind both labels' stratospheric increase in popularity highlights the MerchTainment effect in full swing. Or as Highsnobiety Editor-in-Chief Thom Bettridge put it in his big fashion week debrief, "MerchTainment is the fashion industry swallowing entertainment whole, at a time when no one could care less about a Grammy or an Oscar, and when many teenagers can name more creative directors than film directors. MerchTainment." Read that piece in full here.

We Recommend
  • Balenciaga Made $700 Toes-y Crocs
    • Style
  • Balenciaga's Tape Bracelet Has Folks Fuming. Why?
    • Style
  • Balenciaga Winter 2024 Just Dropped. Well, Some of It (EXCLUSIVE)
    • Style
  • Temperature Check: 4 Emerging Designers on the State of London
    • Culture
  • These Are the Most Expensive Dunks on the Resale Market
    • Sneakers
What To Read Next
  • Live From Indio: Coachella Weekend Two with YouTube & Highsnobiety
    • Culture
    • sponsored
  • Behind the Pearly Gates of the GUESS Jeans Coachella Compound
    • Culture
  • With New Balance's Latest Killer Dad Shoe, History Repeats Itself
    • Sneakers
  • Why Margot Robbie's Ultra-Normal Outfit Is Incredibly Powerful
    • Style
  • 8 Cannabis Perfumes For 420 and Beyond
    • Beauty
  • 7 Reasons Why Eating Weed Is Actually Good for Your Health
    • Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.