In conjunction with the OFF-WHITE Women’s SS19 show at Paris Fashion Week, Virgil Abloh and his team have developed an Instagram filter that allows shoppers to test out the brand’s neon-green sunglasses in real time. The frames feature the label’s cross motif on the outer temple and “FOR YOUR EYES ONLY” written on the inner arms.
Swipe right on Abloh’s post to see Instagram’s Eva Chen use the filter.
“From when we started doing fashion shows I challenged the teams to think of ways to make fashion shows no longer so exclusive and find ways to relate to the kids without access stuck outside,” Abloh captioned the post. “The new @Off____White™ sunglasses from the runway show later you can try on globally at home in real time, on your phone.”
Have you tried the filter? Let us know what you think in the comments below.
In other style news, Demna Gvasalia abandons streetwear at Balenciaga’s SS19 show.