Highsnobiety

Last week the Winter Olympic Games 2022 kicked off in Beijing, and it has been a wild battle between the world's best athletes – and we're not just talking about the sports.

The competition is tight when it comes to Olympic fashion, too.

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If you've been spending time on TikTok, you'll know that plenty of athletes are taking to the app to showcase their country's uniforms and gear.

Team USA is of course, sponsored by Kim Kardashian's SKIMS, as well as Ralph Lauren and Nike. Team Canada has an impressive rotation of pieces from Lululemon, team Great Britain is decked out in adidas, team Switzerland is walking around trainers by On Running, and Sweden is kitted in Uniqlo.

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It isn't just the teams that are sponsored, plenty of athletes are also rocking pieces by their own individual sponsors.

Team USA snowboarder Julia Marino was riding a Prada Snowboard in the Snowboard Slopestyle final, which earned her a silver medal. She was also part of the label's Linea Rossa Ski FW21 campaign last year alongside skier Gus Kenworthy, who's also been rocking Prada on the slopes (and off the slopes, too).

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Of course, there's also Shaun White. His label WHITESPACE worked with Virgil Abloh shortly before his passing to create a collaborative Louis Vuitton snowboard trunk as well as custom luggage, and White has been spotted with the trunk around the Olympic Village.

Another Louis Vuitton ambassador, Eileen Gu, is competing in the world's first Olympic Freeski Big Air final tomorrow, and she's also been giving us an inside look at team China's impressive outfits.

It goes without saying, but the Olympics have really stepped up when it comes to fashion – and obviously, we can't get enough.

If you're looking to get an insight into the Olympic Village, as well as the athlete's vast array of team clothing, we've compiled some of the best videos for you below. @pinheiiirooNorways Beijing 2022 Olympic Winter Games clothing. 🇨🇳🇳🇴 What do you guys think? Let me know if you want to see the rest✨♬ pushin P (feat. Young Thug) - Gunna & Future

@patburgener Dream come true😭 #olympics #letsgo #swissteam #foryou #fyp #swiss #switzerland🇨🇭 #pov #zürich #züri #fashion #lol #china #beijing #winter22 #crazy ♬ Baby Work It - Your Favourite Garçon

@meghantierney_ Team USA Olympic 2022 gear! @Team USA @SKIMS @Ralph Lauren @Nike #olympics #2022olympics #teamusa ♬ Love Grows (Where My Rosemary Goes) - Edison Lighthouse

@teamusa Geared up and ready to go. #teamusa #winterolympics #olympicspirit ♬ original sound - Team USA

@kellyklaing Rating Olympic Gear Pt.1 #2022winterolympics #winterolympics2022 #olympicwintergames #lululemonolympic #sportsfashion #winterolympics #athleticfashion ♬ Lo-fi hip hop - NAO-K

@walterwallberg UNBOXING MY OLYMPIC GOLD MEDAL! Dream come true 🙏🥇. #olympicspirit #olympics #fyp #viral #gold ♬ Pieces (Solo Piano Version) - Danilo Stankovic

@walterwallberg 3 THINGS TO DO IN THE OLYMPIC VILLAGE! Follow for more behind the scenes 😎🇸🇪 #olympics #olympicspirit #fyp #viral ♬ The Weekend (Funk Wav Remix) - SZA & Calvin Harris

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