Last week the Winter Olympic Games 2022 kicked off in Beijing, and it has been a wild battle between the world's best athletes – and we're not just talking about the sports.

The competition is tight when it comes to Olympic fashion, too.

Your Highsnobiety privacy settings have blocked this Instagram post.

If you've been spending time on TikTok, you'll know that plenty of athletes are taking to the app to showcase their country's uniforms and gear.

Team USA is of course, sponsored by Kim Kardashian's SKIMS, as well as Ralph Lauren and Nike. Team Canada has an impressive rotation of pieces from Lululemon, team Great Britain is decked out in adidas, team Switzerland is walking around trainers by On Running, and Sweden is kitted in Uniqlo.

Your Highsnobiety privacy settings have blocked this Instagram post.

It isn't just the teams that are sponsored, plenty of athletes are also rocking pieces by their own individual sponsors.

Team USA snowboarder Julia Marino was riding a Prada Snowboard in the Snowboard Slopestyle final, which earned her a silver medal. She was also part of the label's Linea Rossa Ski FW21 campaign last year alongside skier Gus Kenworthy, who's also been rocking Prada on the slopes (and off the slopes, too).

Your Highsnobiety privacy settings have blocked this Instagram post.

Of course, there's also Shaun White. His label WHITESPACE worked with Virgil Abloh shortly before his passing to create a collaborative Louis Vuitton snowboard trunk as well as custom luggage, and White has been spotted with the trunk around the Olympic Village.

Another Louis Vuitton ambassador, Eileen Gu, is competing in the world's first Olympic Freeski Big Air final tomorrow, and she's also been giving us an inside look at team China's impressive outfits.

It goes without saying, but the Olympics have really stepped up when it comes to fashion – and obviously, we can't get enough.

If you're looking to get an insight into the Olympic Village, as well as the athlete's vast array of team clothing, we've compiled some of the best videos for you below. @pinheiiirooNorways Beijing 2022 Olympic Winter Games clothing. 🇨🇳🇳🇴 What do you guys think? Let me know if you want to see the rest✨♬ pushin P (feat. Young Thug) - Gunna & Future

@patburgener Dream come true😭 #olympics #letsgo #swissteam #foryou #fyp #swiss #switzerland🇨🇭 #pov #zürich #züri #fashion #lol #china #beijing #winter22 #crazy ♬ Baby Work It - Your Favourite Garçon

@meghantierney_ Team USA Olympic 2022 gear! @Team USA @SKIMS @Ralph Lauren @Nike #olympics #2022olympics #teamusa ♬ Love Grows (Where My Rosemary Goes) - Edison Lighthouse

@teamusa Geared up and ready to go. #teamusa #winterolympics #olympicspirit ♬ original sound - Team USA

@kellyklaing Rating Olympic Gear Pt.1 #2022winterolympics #winterolympics2022 #olympicwintergames #lululemonolympic #sportsfashion #winterolympics #athleticfashion ♬ Lo-fi hip hop - NAO-K

@walterwallberg UNBOXING MY OLYMPIC GOLD MEDAL! Dream come true 🙏🥇. #olympicspirit #olympics #fyp #viral #gold ♬ Pieces (Solo Piano Version) - Danilo Stankovic

@walterwallberg 3 THINGS TO DO IN THE OLYMPIC VILLAGE! Follow for more behind the scenes 😎🇸🇪 #olympics #olympicspirit #fyp #viral ♬ The Weekend (Funk Wav Remix) - SZA & Calvin Harris

We Recommend
  • NBA Tunnel Fits
    How NBA Tunnel Fits Pushed Beyond The NBA And Hip-Hop Narrative
    • Culture
  • Models walk the runway during the Dries Van Noten Menswear Spring/Summer 2024 show as part of Paris Fashion Week on June 22, 2023 in Paris, France.
    Luxury Brands Every Highsnobiety Reader Should Know & Where To Buy Them
    • Style
  • miu-miu
    2023's Defining Fashion Pieces, From Ballet Flats to Bayonetta Glasses
    • Style
  • main image
    With All This Trompe L’Oeil, It’s Hard Knowing What Is Real
    • Style
  • james harden louis vuitton outfit
    James Harden Stands on Cozy Business, the Louis Vuitton Way
    • Style
  • Image on Highsnobiety
What To Read Next
  • Merrell 1TRL SS24 sneaker collection
    True Trail Shoe Innovation? Only Merrell 1TRL
    • Sneakers
  • A model at Moschino's runway show holds a baguette-shaped handbag
    Fashion Isn't Starved for Food-Shaped Bags
    • Style
  • HOKA's Tor Ultra Low sneaker in a green and white colorway
    HOKA's Best, Chunkiest Shoe Don't Need No Classic Colorways
    • Sneakers
  • balenciaga reptile sneaker
    Balenciaga's Wicked New Sneaker Is a Dress Shoe for Runners
    • Sneakers
  • nike air max day 2024 sneaker
    Nike's 2024 Air Max Day Sneaker Is Bright AF
    • Sneakers
  • highsnobiety squarespace not in london
    Highsnobiety and Squarespace Talk the Business of Creativity for Not In London
    • Lifestyle
    • sponsored
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.