Brand: YesJulz x PUMA
Model: Tsugi Shinsei
Key Features: The sneaker features a comfortable black and white knitted upper, with hits of yellow and indigo PUMA branding on the heel. The knitted ankle collar provides added support and YesJulz’s signature can be found on the lateral side of the shoe. A black Ignite athletic sole completes the look.
Release Date: Friday, August 17
Price: $120
Buy: PUMA and select retailers TBC
Editor’s Notes: Julieanna Goddard, aka YesJulz, is the to join PUMA’s growing roster of influencers. The social media maven, who runs an all-female creative agency whose clients include PUMA and Vevo, now has her own collaborative sneaker, which drops as part of her debut capsule collection with the German sportswear giant.
Dubbed the Tsugi Shinsei "YesJulz," the sneaker is an athletic, performance-focused shoe. “Tsugi” means “next” in Japanese, which is the overarching theme of YesJulz’s collection: to be ready for whatever comes next.
In addition to the kicks, the collection includes a pair of tights, a top, and a hoodie, all of which come in the same yellow, indigo, black, and white colorways.
Check out the sneakers above and leave your thoughts in the comments below.
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