For its November issue, V magazine is dedicating its pages to the individuals it feels are shaping popular culture. On this particular cover is Atlanta-born rapper Young Thug, who goes into detail about his creative process and his recent transformation into Jeffery (he was born Jeffery Lamar Williams).
Earlier his year Young Thug released his self-titled project, JEFFERY, and did away with his rap name moniker. “It was a recent decision. I don’t plan anything,” he told V. “[With Young Thug] I learned that there’s nothing you can’t do, that it’s cool to change.”
Jeffery's willingness to experiment is greatly responsible for the mixtape's artwork, which shows him wearing a dress created by Italian designer Alessandro Trincone -- he says it reminded him of Mortal Kombat. Speaking on the cover's message, he says he wants people to “stop believing in genders," or gender boundaries.
He goes on to discuss the theme of the album and how each track is titled after a different influential person. “I feel like a lot of artists today aren’t that honest, and I just want to be honest,” Jeffery says. “The names of the songs were really who I was thinking about when I was making them, or who encouraged me to make them. So it was really a moment of honesty for me. To the world it may be greatness, but to me it’s just honest.”
Apparently, he's also already working on his next album which is due at the end of this year. “It’ll probably be fucking 10 times harder than JEFFERY. Like this one was kind of Jeffery, but it was still kind of street. This one is gonna be just fully Jeffery.”
More from the cover story will be available in V magazine's upcoming issue, which you can pre-order here before it arrives on stands November 10.
Be sure to also check out our recent interview with Jeffery, where the rapper speaks on women's clothing, privacy and more.