Back in September, PUMA announced that The Weekend was the latest to sign on with the German brand, playing the role of a global brand ambassador.

Joining the likes of Kylie Jenner, Rihanna and Big Sean, PUMA’s roster is looking quite strong heading into the summer. Now The Weekend has taken to Instagram to share a teaser of his first sneaker collaboration with PUMA.

? Coming Soon ?

A post shared by The Weeknd (@theweeknd) on

Simply captioned “Coming Soon,” the teaser shows what appears to be the outsole of a sneaker, branded with PUMA and XO insignias. Make sure to stay posted for more information as it arrives.

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Vancouver-born, Berlin-based writer, photographer and editor with a steady hand on the keyboard.

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