Today Reebok announces that it has signed a new deal with hip-hop due Rae Sremmurd. Swae Lee and Slim Jxmmi will in turn be the face of the brand’s new “Classic Leather” campaign for the iconic Classic Leather sneaker, ultimately joining the likes of Gigi Hadid, Teyana Taylor and Future.

“Swae and Jxmmi are the perfect partners for the Classic Leather. These guys are constantly pushing boundaries, which Reebok Classic is all about,” said Todd Krinsky, General Manager of Reebok Classic. “Few artists so passionately embrace life and nonconformity like Rae Sremmurd and we’re excited to bring them into the Reebok Classic family.”

The aforementioned “Classic Leather” campaign will incorporate brazen photography of the various iterations of trendsetters and style pioneers that wear the Classic Leather sneaker.

“When we were starting out, we had all these wild house parties in Tupelo, Mississippi. It was all about creating a community for different kinds of people to come together and just have fun,” Swae and Jxmmi stated. “The Classic Leather is all about defying classification – anyone can wear it, wherever you’re from, whatever your situation is.”

Now see below to watch Rae Sremmurd alongside Gucci Mane and Kendrick Lamar in Mike WiLL Made-It’s “Perfect Pint.”

Not NYC, not LA.

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