Alexandra Pauly

(Beauty Editor / New York)

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

Articles

  • Alicia Keys Is Hosting Moncler's Next Show and You're Invited

  • Byredo's "Shimmering Nudes" Turn Us Onto Stripped-Down Beauty

  • Apple's iPhone 13 Is Loaded With Bells and Whistles

  • LUAR Was the Final Boss of New York Fashion Week

  • Forget the Shower, Lather Up With COMME des GARÇONS' New Fragrance

  • Freud Would Have a Field Day With Gucci's New Campaign

  • Hiroshi Fujiwara's MSI Laptop Is For Fashion Nerds Only

  • Reebok's Instapump Fury Is Now as Weatherproof as It Is Freaky

  • Philipp Plein's Watches Are Just as Vulgar as You'd Expect

  • Investor Who Decried Black Lives Matter Exits VF Corp