The Italian house announced "MONDOGENIUS," a live-streamed fashion experience that will guide viewers through several new ranges designed by a roster of 11 Moncler Genius collaborators.
The virtual format of MONDOGENIUS — accessible to anyone and everyone with an internet connection — is a thoughtful touch in the COVID-era world we're living in. On September 25, the show will stream on a dedicated website, as well as on a host of social media platforms including Instagram, TikTok, Twitter, and LinkedIn (if you want to keep things strictly professional).
A press release hints cameo appearances by "notable personalities," including Chinese singer Victoria Song. (Will Keys perform too?)
In Moncler Genius newcomers, HYKE will likely offer up some covetable, military-inspired ware while Gentle Monster is sure to craft notable eyewear. Sure to riff on Moncler's signature puffer, outerwear aficionade and YEEZY footwear designer DingYun Zhang will cook up quilted art.
As much of Fashion Month returns to an in-person format, Moncler's MONDOGENIUS holds back. Considering the breadth of talent Moncler Genius is working with, it's a smart move, one the brand's far-reaching fanbase will likely appreciate.