Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
Meet Makeup Star Fara Homidi's New Beauty Brand
Samuel Ross & Acqua di Parma Are Building a Multiverse of Scent
Sofie Pavitt, Fashion's Go-To Facialist, Just Launched Her Own Skincare Brand
Get Ready For the Great Claire's Comeback
MSCHF's WD-40 Cologne Is the Workwear of Fragrance
The Met Museum Just Partnered With... a K-Beauty Brand?
Fashion Week Stunts, Body Diversity on the Runway, Reconsidering Victoria's Secret
"Fox Eyes" Are Out, "Puppy Liner" Is In: When Will TikTok Stop Making Eye Shapes Trendy?
The Beauty at Paris Fashion Week Had Us Doing Double Takes
The Victoria's Secret Fashion Show Is Back, But Can It Compete With Savage X Fenty?
Fashion's Favorite Skincare Brand Sets Up Shop in NYC
