Alexandra Pauly

(Beauty Editor / New York)

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

Articles

  • At Fragrance Brand Maison d’Etto, Horses Smell Like Magic

  • Hungry for Virality, Fashion Embraces Beauty

  • Even Bottega Veneta's Socks Are Made of Leather

  • Face Value: The 5 Best Beauty Drops of February

  • Beauty Goes Big at Milan Fashion Week FW23

  • Influencer Cuts Up Her Prada Fashion Week Outfit, Internet Reacts Accordingly

  • Jodie Turner-Smith's Face Gems Prove the 'Euphoria' Effect Is Still Going Strong

  • Sans Fur & Skin, Fashion's Animal Attraction Evolves

  • No, That Wasn't Jennifer Coolidge at Diesel's FW23 Show

  • Penises, Knives & Sir Ian McKellen: The Most Viral Moments From LFW