Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
Seth Rogen Is Included in His $42/Night Airbnb Rental
TikToker Noen Eubanks Is the Face of Gen Z Beauty
Every Item From LOEWE's 'Howl's Moving Castle' Collab
What Does a Skater Smell Like? These 7 Perfumes for Sure
Pop Girlies, Rejoice! Both Beyoncé & Björk Are Going on World Tour
Everything Going Down at Paris Fashion Week in February
Drake's NOCTA x Nike Swim Fins Go Full Merman
Hailey Bieber Agrees: Tights Are Pants
No, TikTok, Charlotte Tilbury Is Not Promoting Witchcraft
What's Better Than a Valentine? A Valentine From Vivienne Westwood
Doja Cat Is Officially the King of Couture Week
Beauty Brands, Beware: TikTok's "De-Influencing" Trend Hits Back at Viral Products
