Alexandra Pauly

(Beauty Editor / New York)

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

Articles

  • Thanks to TOILETPAPER Beauty, Showering Just Got Surreal

  • Embracing Crochet & Astrology, Jil Sander FW22 Went Full-On Gen Z

  • Fashion Bids Farewell to Thierry Mugler, King of Camp

  • For FW22, Kim Jones Made Dior's "New Look" New Again

  • Dior Unveiled Surprise Birkenstock Collab for FW22

  • Byredo's $1,300 Diffuser Smells Like Sound

  • ERL's Eli Russell Linnetz & Guess Are Collaborating, Kind Of

  • 'Dior by John Galliano' Revisits His Oeuvre, Minus the Complicated Legacy

  • Ye & Julia Fox Are Making it So Hard to Root for Them

  • Sorry, Anti-Vaxxers, Carhartt Doesn't Care About Your Boycott

  • Remembering André Leon Talley: Fashion Pays Tribute to the Late Icon

  • With Walmart NFTs, the Megastore Goes Metaverse