Alexandra Pauly

(Beauty Editor / New York)

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

Articles

  • Sandy Liang & Vans Are About to Reign Over Dimes Square

  • SKIMS Is Making Kim Kardashian Rich(er) AF

  • PrettyLittleThing Is Trying to Make Fast Fashion Week Happen

  • Even Before It Drops, Miu Miu's $695 New Balance Is Nearly Sold-Out

  • Thanks to Ye, Balenciaga Remains Fashion's Hottest Brand

  • Welcome to the Himbofication of High Fashion

  • Yay or Neigh? Paris Couture Week Has Major Horse Girl Energy

  • Live Nation Won't Let "When We Were Young" Turn Into Fyre Festival 2.0

  • MSCHF's New Drop Is Illegal (on Purpose This Time)

  • Rihanna Expands Her Empire With First IRL Savage X Fenty Store