TOILETPAPER, Maurizio Cattelan and Pierpaolo Ferrari's bi-annual magazine and lifestyle brand, is getting into the beauty biz.
The imprint, beloved for its brashly surreal imagery, introduced a line of body, hair, and lip products that will liven up your self-care routine.
"Get ready for an immersive and colored leisure experience," proclaims TOILETPAPER Beauty's dedicated website.
Devotees of Cattelan and Ferrari will recognize the duo's most famous visuals applied to the packaging of the line. Shampoo bottles feature TOILETPAPER's snake print, for instance, while tubes of hand cream are decorated with the brand's lipstick illustration.
Other products in the range include lip balm, hand sanitizer, conditioner, body lotion, and shower gel, all formulated in partnership with La Bottega, an Italian company that manufactures toiletries for hotels. Additional offerings such as room spray are "coming soon."
Beyond beauty, the imprint is also offering homeware and wellness items, such as towels and snake-printed bathrobes.
TOILETPAPER's foray into beauty provides an accessible entry point for fans of the brand who don't want to drop serious cash on its furniture range, which reaches over $2,000 for couches and $1,000 for rugs.
The move also opens the door for a range of TOILETPAPER makeup, a line that could easily become a cult favorite.
Neither Cattelan, whose Instagram boasts a single post from 2019, nor the social media-free Ferrari have elaborated on their beauty endeavor.
In an interview with Wallpaper, the duo did, however, describe the brand's work with La Bottega as an unexpected "contamination," phrasing that recalls Gucci x Balenciaga's "hacking" or YEEZY GAP "engineered" by Balenciaga.
Whatever it is, your self-care routine is about to get weird.
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