Ruhi Parmar Amin

(Senior Branded Editor / Berlin)

Ruhi is a writer and chef from London (now living in Berlin) who, after art school in Paris, spent over half a decade working as a professional chef. She has a hybrid career in food and editorial, contributing to publications like INDIE and Resident Advisor while building her creative culinary agency, Lucky You Studios.

Articles

  • For Zegna, the Journey Is More Important than the Destination

  • Woolrich's Iconic Arctic Parka Is Put to the Test in Icy Alaska

  • Zalando and adidas Remind Us How Every Small Eco-Conscious Choice Matters

  • Goldwin Strikes Gold With Its Latest GORE-TEX Gorpcore Grails

  • The Devil Is in the Detail with Louboutin’s New Arpoador Sneaker

  • The Latest Tommy x Timberland Capsule Looks To the Future

  • Step into the Sci-Fi Stratum of Ferragamo’s Future Positive Collection

  • Ellesse Comes Full Circle with Its Sustainability Focused Project, Tailors

  • G-Shock’s Futurist Watches Continue to Stand the Test of Time (and Style)

  • History, Duality, Diamonds. Everything That Went Down at Cartier’s Boros Bunker Soirée

  • Dr. Martens and TRASHYMUSE Venture into the Cyber Realm for FW21

  • Enter MCM’s Monogram M'etaverse With Its Mind-Bending Cubic Collection