Braun reimagined what good product design could be — sleek, minimal, stylish, and boiling down to pure essential function. The brand’s approach to design is seen in the world's most iconic products, and a century after the brand’s founding, it remains as relevant today as 100 years ago thanks to products that are simple, useful, and built to last. The Braun x Highsnobiety collection serves to celebrate Braun’s longevity and the impact its designs continue to have on our culture. As Braun is best known for innovation pertaining to electric goods, our collaboration wouldn’t be complete without a selection of co-branded gadgets. The BC09 is a digital alarm clock with a reverse LCD display that can be set to 12 or 24-hour mode. To signal the collab, the device not only boasts the signature Braun logo, but it is marked with Highsnobiety branding as well.
Reverse LCD display. Crescendo beep alarm. Integrated snooze/backlight button. Snooze interval is five minutes. 12 or 24-hour mode.
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