Snow Peak’s effortless mixture of outdoor functionality and wardrobe minimal design has been one of the strongest arguments in fashion for taking up camping (or glamping) as a serious hobby.
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After being founded in the Niigata Prefecture of Japan in 1958, Snow Peak finally made its way to the U.S. roughly four decades later. To this day, however, the magnificent landscape of the Niigata serves as inspiration behind Snow Peak products, which are known for being minimal, functional, and long-lasting.
Spanning camping, apparel, home, and lifestyle categories, the outdoor brand’s designs are meant to foster restorative experiences in nature and help customers reconnect with others as well as the outdoors.