Jacob & Co

Jacob & Co is why we are obsessed with bling. The purveyor of fine jewelry has had a historic run — outfitting all of our hip-hop favorites with equally iconic pieces. At some point, we all have wanted to blow a paycheck at Jacobs.

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Nicknamed "Jacob The Jeweller" by the late Notorious B.I.G., Jacob Arabo has a client list much of which reads like a who's who of celebrity culture: Drake, Naomi Campbell, David Beckham, they’re all on there. A young Ye, then known as Kanye West, would even wait hours to be seen for a custom piece.
The émigré from Soviet Uzbekistan is responsible for many cultural artifacts we now take for granted, perhaps even the idea of “bling” itself. Some of the most outlandish and infamous chains in hip-hop were crafted by the jeweler and he is regularly name-dropped in lyrics by rappers. But his legacy is a lot more far-reaching than just producing iced-out jewelry for hip-hop royalty, for more than a quarter of a century Jacob & Co. has also been a luxury watchmaker.
Managing to earn the respect of ​​traditional Swiss watchmakers, the label has built a reputation for its craftsmanship in watchmaking. Offering timepieces that include the same flair which made its jewelry designs an instant hit, the statement-making watches are always conversation starters.