The Cloudboom is a lightweight running shoe made for long-distance road runs and, more specifically, marathons. On the upper, a 100% recycled polyester mesh provides upgraded breathability through targeted reinforcements. Moving down to the sole unit, a carbon Speedboard® with an exaggerated rocker shape provides added energy with every step. Meanwhile, enhanced forefoot cushioning is added for extra comfort. Just over a decade into its existence, On is taking huge strides to establish itself beyond its core audience of avid runners. The Swiss performance brand has built a reputation for reliable — and fast — running shoes since its inception in 2010 and is steadily becoming a brand to look out for in the lifestyle sector because of it. The brand is winning over new runners and sneakerheads alike, thanks to its supreme comfort and technology, as shown in the Cloudboom Echo.