Souvenir – Eunify G-Dye Hoodie Potting Soil

With its Eunify initiative, Souvenir Official has taken the blue and yellow flag of the European Union — an emblem of peace and unity — and turned it into a wearable conversation piece. This opinion-wear, as art director David Mallon calls it, allows the label to express its own views and subsequently convey powerful social messaging to fans. The pro-E.U. hoodie is a symbol of freedom and acceptance, as a single star from the European Union flag has been removed and placed on the back of the fleece pullover alongside the E.U. hotline number in hopes of starting a dialogue.