Double Tap to Zoom

adidas and London-based skate brand, always do what you should do, have teamed up for a collaborative Superstar sneaker, a link up that suddenly transforms a silhouette initially considerded a basketball shoe into chunky skate-ready footwear.

The sneaker is inspired by always do what you should do’s beginnings, which comprises skateboarding and surfing with a sprinkling of upliftment.

adidas' always do what you should do Superstar also boasts an upper made of a sustainable synthetic leather which sits alongside typically skate-friendly puffy tongue and a hi-vis reflective heel tab.

The adidas x do what you should do shoe also draws on the founders’ New Zealand roots.

Your Highsnobiety privacy settings have blocked this Instagram post.

A map of the island country is housed on the gum sole alongside always’ uplifting mission statement: “tell your friends you love them,” which can also be found laser-etched into the shoe’s archetypal shell toe.

Being from New Zealand, always has a close connection to surf culture. This is celebrated with a sandy footprint on the sole and the words ‘London’ and ‘Mount Maunganui’, both of which are a nod to the brand’s DNA and its connection to both countries.

Your Highsnobiety privacy settings have blocked this Instagram post.

The always do what you should do x adidas Superstar, which lands online on February 23, is expected to be the first in a plethora of upcoming collaborative products between the two, all of which will land exclusively via the adidas CONFIRMED app.

We Recommend
  • adidas' Bold Bowling Sneaker Is Bigger than the Lanes
  • adidas' Italian Superstar Can't Decide If It's a Sneaker or a Dress Shoe
  • adidas’ Sunny Italian Sneaker Has a Bright Past & Future
  • adidas' Chocolate-Coated Spezial Is Playing Samba Dress-Up
What To Read Next
  • Vans’ Stripped-Down Skate Sneaker Is the Definition of Simple Elegance
  • Wales Bonner’s Hand-Woven Sandal Is the Wildest adidas Yet
  • The World's Rarest Denim Makes an Insane Pair of Jorts
  • Tudor Just Brought Back the Rolex of Tudors
  • Moncler Doesn’t Need Cold Weather to Make Noise
  • Farmers Deserve Fun The North Face Gear, Too (EXCLUSIVE)