Stars & Stripes: adidas’ Latest Superstar Campaign is Stacked
Reinvention is the key to longevity, and the understated, versatile design of the adidas Superstar means that it has been claimed and recontextualized by every generation since its launch in 1969. The brand with the Three Stripes honors the mind-bending reach of the iconic Superstar in its latest campaign.
After an equally impressive launch campaign in July with the likes of Samuel L Jackson, Missy Elliott, and JENNIE, the latest iteration features some of the biggest names in music, sport, entertainment, and culture. Highlighting the ability of the silhouette to appeal across any boundary, the campaign looks to names from all sides of the contemporary zeitgeist. Jude Bellingham, Stormzy, Angele, Barry Keoghan, Olivia Dean, Jules Kounde, Florian Wirtz, Nina Chuba, David Alaba, ShyGirl, Rose Villain, and Moise Kean come together for this who’s who of modern influence.
From bootlegs to collaborations warranting round-the-block queues and sold-out raffles, there’s no wonder that the silhouette appeals to everyone—and the latest campaign illustrates just that. With the help of stars from the world of sports, music, and acting, adidas shows every facet of the Superstar, priming it for takeoff in the hands of a new generation of Originals.
Even the most learned sneakerhead would be hard-pushed to name a sneaker that has as much cultural cache as the adidas Superstar. Originally designed for basketball before being adopted by streetwear pioneers, B-boys, skaters, rappers, and everyone in between, the Superstar has lived a hundred lives since it first hit shelves.
Star power is a real thing. Putting charismatic and familiar faces in front of the lens legitimizes projects, draws attention, and builds hype. But behind this adidas campaign, there’s a different kind of star power. The kind that’s built over more than half a century of relevance, crossing generations and cliques. The kind that emanates from the unmistakable shell-toed adidas Superstar.
