Highsnobiety

Have you ever noticed how bad guys in movies never use iPhones? Well, it's not a coincidence. In a recent interview with Vanity Fair, Star Wars director Rian Johnson revealed that Apple doesn’t allow bad guys in movies to use iPhones. Yes, really.

Johnson spoke to the outlet about his latest movie, the murder mystery Knives Out. Around the 2:50 mark in the video, he reveals a head-scratching fact about Apple’s restrictions on product placement. “Apple… they let you use iPhones in movies but — and this is very pivotal if you’re ever watching a mystery movie — bad guys cannot have iPhones on camera.”

According to Johnson, this restriction impacts storytelling, because it inadvertently reveals which characters are good and bad. "Every single filmmaker that has a bad guy in their movie that's supposed to be a secret wants to murder me right now," he joked.

MacRumors also noted that as part of Apple’s guidelines for using Apple trademarks and copyrights, the company says its products should only be shown "in the best light, in a manner or context that reflects favorably on the Apple products and on Apple Inc.”

Honestly, the entire revelation is an extremely lame move on Apple's part — everyone knows that movie villains are generally the best characters.

Watch Rian Johnson's interview below.

Your Highsnobiety privacy settings have blocked this YouTube video.
We Recommend
  • LOEWE's JW Anderson Made 'Challengers' 2024's Best-Dressed Movie
    • Style
  • Umm, Dune: Part Two Might Be The Greatest Sci-Fi Movie of All Time
    • Culture
  • 25 Iconic Movie Monologues That Every Film Buff Should Know in 2024
    • Lifestyle
  • Will Apple Vision Be Our Next Luxury Obsession?
    • Culture
  • What Happens if You Pay $10,000 to Buy an Apple Vision Pro Early?
    • Design
What To Read Next
  • Teddy Santis' SS24 New Balances Are Fruity As Hell
    • Sneakers
  • Snob & Answer: Jesse Jo Stark
    • Culture
  • C.P. Company Is Down With Upcycling (Plus Repairs and Customizations, Too)
    • Art & Design
    • sponsored
  • Sandal-Sneaker Hybrids Are an Irreplaceable Part of a Spring/Summer Uniform
    • Selects
  • The Best BE@RBRICK 400% Models to Shop Now
    • Style
  • Ottolinger & PUMA Are Making Gym Wear for Cyborgs
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.