Highsnobiety

We've reached the end of an era: it's time to say our goodbyes to the beloved iPod.

Today, Apple announced it would discontinue its 2019 iPod Touch, the last iPod model produced by the tech giant. RIP, iPod.

For those looking to score a piece of history — if you don't already have iPods lying in a drawer somewhere — the last-ever iPod Touch will be sold on Apple's online and physical stores "while supplies last."

After then, it's time retire to the myth, the legend, the iPod.

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In 2001, Apple changed the game, introducing the iconic iPod as a quaint modern device capable of holding nearly "1,000 CD-quality songs" for just 99-cents a pop. Ah, those were the days (before the $1.99 price-hike).

Things got even better when Apple hit us with the iPod Touch in 2007, when touch-screen music devices were unheard of until then.

Oh, come on, don't act like you didn't find the iPod Touch's screen rotation to be the most incredible feature at that moment in time. As a tween, I definitely thought it was the sickest thing; I felt like Apple had us in the future.

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Anywho, the iPod's end isn't such a shocker. Apple already stopped production for the iPod Nano and Shuffle back in 2017 — though that didn't stop Cristiano Ronaldo from living life like it was 2010 with his iPod Shuffle in 2020.

Apple's always been ahead of the game with forward-thinking products; just peep its AirPods Max headphones and luxury AirTags.

Apple recognizes the iPod's revolutionary impact on music and tech, but times have changed. And it was only a matter of time before the iPod bid its farewell to the world forever, like its Nano and Shuffle fam.

'Tis a sad day in music-tech history. But, just remember what Apple's senior VP of Worldwide Marketing, Grey Joswiak, said, "Today, the spirit of iPod lives on."

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