Highsnobiety

Somehow, Apple's AirPods have managed to go from a pair of headphones to the biggest fashion trend on TikTok.

First launched last year, the headphones are Apple's first venture into an over-head style – and it's an expensive one. Retailing at £549, they are more expensive than competitors including Beats by Dre, Bose, Marshall, etc. by a mile.

Personally, I've been loving the headphones. They have amazing sound cancellation, which has been a godsend on flights or in a co-working space, and they also have excellent sound. @smithatrish New trend unlocked 🤪 if @jacimariesmith bought them I absolutely have to now #airpods #airpodsmax ♬ I think you dropped something my JAW - Mari

It wasn't, however, until the headphones became TikTok's latest fascination that I began appreciating them for their looks.

A quick search for "Apple AirPods Max" generates thousands of videos unboxing the gadget, styling the headphones, and reviewing each of the colorways. By some, they've even been dubbed the "hot girl headphones," and have also become popular with celebs including Bella Hadid, who is TikTok's style guru and all-around fave.

@heartdefensor bday gift to myself 🎧💗 unboxing the Apple AirPods Max in pink #apple #airpodsmax ♬ Love You So - The King Khan & BBQ Show

One may wonder how on earth Apple managed to create a fashion trend, but when it comes to TikTok, a lot of the time there are no real answers, just a complex algorithm, and users that are quick to spend.

Arriving in plenty of colorways including Apple's classic "Space Grey" and "Silver," as well as more colorful options that include "Forest Green," "Pink," and "Skye Blue," the headphones are the perfect accessory to elevate any outfit, according to the social media platform. @tinyjewishgirlOBSESSED! But boy do they cancel out noise hahahah i had no idea what u sounded like when they were on

♬ original sound - clara

Finishing off a look with a pair of AirPods Max has become the Gen Z equivalent of a designer bag, and in the comments on plenty of videos featuring the headphones, plenty of users are commenting that "they're convinced," "buying now," and so on.

The obsession surrounding the headphones has even led to plenty of people purchasing the headphones from sites like DH Gate, spending around $150 USD on a fake pair, just for the looks. If you're thinking about dropping cash on a fake pair, don't, because this too shall pass, just like every other TikTok microtrend.

Perhaps the internet's obsession with the AirPods Max is the start of oversized headphones coming back, and we can leave wireless earbuds in the past. Or perhaps, it is foreshadowing that tech accessories will be more in-demand than apparel in the near future?

One thing is for sure, and that is that Apple will without a doubt use this moment to sell even more headphones, and continue to make bizarre amounts of money from a trend they never even intended to start.

We Recommend
  • This Ain't an Air Max Sneaker: It's Nike's Newest Accessory
    • Sneakers
  • Will Apple Vision Be Our Next Luxury Obsession?
    • Culture
  • COMME des GARÇONS Upped Its Nike Air Max Game Literally
    • Sneakers
  • Luxury Brands That Probably Aren't On Your Radar (But Should Be)
    • Style
  • The Trends & Brands That Defined ’90s Hip-Hop Fashion
    • Style
What To Read Next
  • Shop Our Favorite Casual Shoes Here
    • Style
  • Alessandro Michele & Valentino Are Official
    • Style
  • Maha's Jade-Equipped adidas Sneakers Are Gems (EXCLUSIVE)
    • Sneakers
  • Thundercat: Bassist, Singer, Gamer, Fashion Designer (EXCLUSIVE)
    • Style
  • Sneakers Keep Catching Flats (Soles, That Is)
    • Sneakers
  • New Balance's 2024 Line-Up Is Hella Stacked!
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.