Buffer, Human Made's new clothing line, isn't just for the Human Made fans. It's for soon-to-be Human Made fans, a throwback to the glory days of Japanese streetwear with prices to match. Or something to that effect.

NIGO founded Human Made in 2010, before he'd even sold BAPE. It came into being as a line of workwear-ish street-leaning menswear. 16 years later, Human Made has evolved into a sprawling empire connected to famous friends like Pharrell and KAWS (who hold "advisor" titles within Human Made) and demarcated by dabblings in experiential retail, cafes, and restaurants. (Technically, this all falls under the umbrella of Human Made Inc., the holding company NIGO established in 2016, as opposed to Human Made the clothing brand.)

But Human Made has only ever produced clothing under one brand: Human Made. And here's where the affordably priced Buffer comes in.

Buffer is envisioned as a quite literal buffer, according to its release — its name "reflects the buffer linking different generations and values" it says — but it's name is also a riff on the buffering a digital device does when it's overloaded. Chill out, says Buffer.

The new line hasn't debuted any actual clothes but some graphic tees are coming in April, it says, in collaboration with some likeminded artists. KAWS, perhaps.

Buffer is overseen by Tetsu Nishiyama, the founder of WTAPS and FORTY PERCENT AGAINST RIGHTS, two brands born of the '90s Harajuku movement that effectively canonized streetwear as we know it. But for this new line, Nishiyama is most likely drawing from Descendant, his other clothing brand, which specializes in pretty classic menswear: collared shirts, collegiate sweats, denim jackets, and chinos with an ardent graphic-first approach. (admittedly, the once military-minded WTAPS is has gone that way, too.)

Buffer is targeting a younger crowd, however, with prices to match. Its release says that its prices will be "be based on standards from the ‘80s and ‘90s" so as to be "affordable for high school-aged customers."

The proof is in the posting, as Buffer has already debuted a mascot that'll likely be at the heart of its oeuvre. This pink rabbit character reflects the mascot-first approach that NIGO's always pedestaled in his work, from BAPE (monkeys) to Human Made (ducks) to LVMH-owned fashion house KENZO, where he's creative director (tiger), to restaurant chain Curry Up (curry chef).

It also firmly places Buffer in the NIGO universe, which has always been about high-graphic youth culture since day one. And any of those youths who want to buy into the Human Made universe will soon have a welcoming gateway inside.

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