Brand: Concepts x ASICS

Model: GEL-Lyte 3

Release Date: June 11

Price: TBC

Buy: and at Concepts Boston, Concepts NYC, and Concepts Dubai

What We’re Saying: Concepts is celebrating its 25th anniversary with a series of collaborations that includes a new project alongside ASICS. Leading the joint effort between the familiar collaborators is a pretty pink colorway of the GEL-Lyte 3, named "Otoro" after Japanese tuna.

While specifically drawing from the allure of the tuna’s extra-fatty belly, the Otoro, the Concepts x ASICS collection is also inspired by the curators of bespoke restaurant culture. In recent years, the Japanese tuna has gone from one of the more avoided fish to a modern day delicacy sometimes worth millions — yes, millions. Sushi enthusiasts with deep pockets are now drawn to the Otoro more than ever thanks to its direct association with luxury.

Concepts applied the eye-catching coloration of the Otoro to the GEL-Lyte 3, marking its latest collab on the silhouette. A series of pink hues is implemented across the upper, which is crafted from buttery pigskin suede. In a nod to the tools of sushi, the knives used to cut the fish are referenced via reflective 3M hits on the ASICS logo, while the dish's go-to accompaniment, wasabi, is referenced through a pair of secondary laces.

Made to complement the Concepts x ASICS GEL-Lyte 3 "Otoro" is a range of apparel, called the “Four Days” collection. The assortment consists of brightly-colored T-shirts and a matching crewneck and sweat pant set. The entire collaboration will be available exclusively in-store and online at Concepts beginning June 11.

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