Brand: Concepts x ASICS

Model: GEL-Lyte 3

Release Date: June 11

Price: TBC

Buy: and at Concepts Boston, Concepts NYC, and Concepts Dubai

What We’re Saying: Concepts is celebrating its 25th anniversary with a series of collaborations that includes a new project alongside ASICS. Leading the joint effort between the familiar collaborators is a pretty pink colorway of the GEL-Lyte 3, named "Otoro" after Japanese tuna.

While specifically drawing from the allure of the tuna’s extra-fatty belly, the Otoro, the Concepts x ASICS collection is also inspired by the curators of bespoke restaurant culture. In recent years, the Japanese tuna has gone from one of the more avoided fish to a modern day delicacy sometimes worth millions — yes, millions. Sushi enthusiasts with deep pockets are now drawn to the Otoro more than ever thanks to its direct association with luxury.

Concepts applied the eye-catching coloration of the Otoro to the GEL-Lyte 3, marking its latest collab on the silhouette. A series of pink hues is implemented across the upper, which is crafted from buttery pigskin suede. In a nod to the tools of sushi, the knives used to cut the fish are referenced via reflective 3M hits on the ASICS logo, while the dish's go-to accompaniment, wasabi, is referenced through a pair of secondary laces.

Made to complement the Concepts x ASICS GEL-Lyte 3 "Otoro" is a range of apparel, called the “Four Days” collection. The assortment consists of brightly-colored T-shirts and a matching crewneck and sweat pant set. The entire collaboration will be available exclusively in-store and online at Concepts beginning June 11.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check out the best sneakers to add to your rotation this week, and sign up to our newsletter for the latest sneaker news sent straight to your inbox.

What To Read Next

  • Image on Highsnobiety

    Tracking Ben Affleck's Unexpected Sneakerhead Journey

  • Image on Highsnobiety

    Is Tiffany & Co. Blinging Out Nike's Air Force 1?!

  • Image on Highsnobiety

    Gucci Names Sabato De Sarno as New Creative Director

  • Image on Highsnobiety

    A Priest Says He Heard Rihanna Playing in Hell

  • Image on Highsnobiety

    Lacoste & ASICS Took Over COMME des GARÇONS Shirt FW23

  • Image on Highsnobiety

    Kiko Kostadinov & Marc Jacob's Heaven Are Up to Something

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.