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Brand: Daily Paper

Season: SS18 men’s collection

Key Pieces: The pink puffer jacket evoking the unusual association of skiing in Africa and the detachable track pants in several eye-catching hues.

Editor’s Notes: Following the unveiling of Amsterdam-based Daily Paper’s SS18 men’s collection, the official campaign imagery has now caught our eye.

The lifestyle & clothing label returned to South Africa to capture its collection, titled “Transcend Borders,” with a warm, soft-hued twist. Each of the pieces – whether it be the puffer jackets, detachable track pants, or tops – pop against an equally colorful background.

Flip through the campaign imagery above and let us know your thoughts on what we believe is a very well thought out and expertly-captured collection.

In other news, Tyler, the Creator and A$AP Rocky threw fake shade at each other on Instagram. Check it out here.

  • Photography: Daily Paper

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